The most common was the Tumblr-to-book phenomenon:
I started to lose hope.
But at the end ofdisaster:
The fit was natural.
And then, in AugustJason Wong gave me a new email for Pizza.
Based on a few posts about blogger meet-ups, I knew she was Australian, but nothing had been written about her in the Australian media.
Tumblr headquarters in New York is brightly lit and slightly too warm, outfitted with huge screens displaying viral teen content and yellow T-shirts commemorating the time Taylor Swift wore a Tumblr joke shirt.
I asked Tumblr to try contacting Pizza for me.
When he reached out to So-Relatable, Hegstad had a big Twitter audience, millions of followers across a dozen accounts.